Today Emma Landolt spoke with us from 'Drive'; where her job is to create mood boards for clients as a way of communicating her ideas. It's also the tool of communicating with her co-workers - to make sure they're all thinking along the same lines.
It was really interesting; she was very clear and pleasant to listen to. I didn't realise there was such a vital role for mood boards within the creative industry.
We also looked into written treatments. We were given animated clips to watch and had to instinctively come up with what we thought would have been the original written treatment for the piece.
Most of us wrote with too much detail. We had to learn to simplify what we saw into the purest, core idea.
I found this useful and I began thinking about my own projects and what words I would use. We simplified it to the point of 3 words only - and this is the aim for our R&D projects.
We also practised mood boards. We were shown a written treatment and had to quickly put together a mood board. This, unfortunately, I didn't enjoy very much. The internet on my computer - for whatever reason - was infuriatingly slow. To the point where we were given 10-15 minutes and I only produced 5 images (maddening!). By the end of it though I felt better - and my internet seemed to pick up a little more speed to find more images and I was relatively happy with it.
I hope when I look for images for me R&D project I will be able to find what I want - this has never been a strong skill of mine. I get rather frustrated when I can't find something that I have in mind.
Here are the mood boards I made as practise in class:



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